Does Your Business Card Get Noticed?

Having a professional business card helps to portray your image and make you stand out from the crowd. When you meet somebody, you have less than 10 seconds to make the right first impression, so along with your elevator pitch, make sure that people will remember you.

Your business card is your first marketing tool. But are you using it in the most effective way?

Many small business owners spend hours and hours trying to find the best way of marketing their businesses. But when it comes to their business cards they don’t follow the same rules. Most people just include their basic contact information and don’t realize how this little piece of paper can say a lot about their businesses.

When you place an ad in a newspaper or a magazine, don’t you try to write the most effective text to attract clients so that people call you or buy your products or services? So why not pay the same attention when designing your business card.

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Design Your Business Cards So They Help You Continue “Selling” To Your Prospects After You Leave

Why Are YOU “Really” In Business?

I wanted to be an editor or a journalist, I wasn’t really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going” – Richard Branson

If you are a true entrepreneur, you will know that to succeed, it helps that you enter a line of business that you naturally enjoy, and would gladly do even if you did not get paid(as tends to happen during start up). The truth however is that you are(I hope) in business to make money in a manner that is profitable – which will in turn enable you stay in THAT business you enjoy, for the long term. To achieve the foregoing purpose, you will need to do cost-effective and results-focused business marketing. One very important – but I believe grossly underutilised tool – for doing that is the Business Card.

I discuss in this article how you as a business owner, can better design your own business cards, to significantly improve your ability to market yourself to those who really need your services and/or products.

Marketing is about creating an impression – a positive impression – in the mind of your intended customer – that YOU or YOUR BUSINESS are more capable of meeting his/her perceived need or want than any others. The more successful you are in creating this impression about yourself/business in the mind of your target audience, the greater the chances that they will choose you over others who may offer the same products and/or services you do. This in effect means, you will be better able to achieve your major business goal of making MORE money, MORE profitably.

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How To Choose An Online Business Card Printer

It’s gotten way too confusing to order business cards online. How do you choose a business card printer when there seem to be millions of them competing for your business?

Shopping for business card printing online is like shopping for any other product – your goal is to find what you what, for a reasonable price, from a reputable dealer. The problem when buying business cards online is making sure you’re comparing apples to apples, as the saying goes.

Finding the Business Cards You Want

Your first task is to find an online business card printer who carries the type of business card you want. Most online business card printers offer full-color business cards in a standard size (3″ by 2.5″), so a simple search for “business cards” or “business card printing” will find those.

You will need to decide whether to use custom artwork for your business card or one of the pre-designed backgrounds or templates offered by many business card printers. Again, many online business card printers allow you to order business cards either way.

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