You’ve seen all the promotional products on the market. Pens, cups, calculators, water bottles…the list is long. Unfortunately, most of those kinds of promotional items are limited. They have limited space for your company information, and they are often products that are stuck in a pocket, cupboard or drawer for most of the time. Take a promotional pen, for instance. How much information can you print on one? Perhaps your business name and a phone number is all. Or the plastic cup? You can get a little more information on it, but since it’s a round product, the person reading it must intentionally spin it around while he reads it. People are lazy and generally won’t bother.
What’s The Point?
Unless your have a specific need for one of those types of promotional products, you have a much more cost-effective alternative. That is the line of magnetic products available. A magnet starts out life as a white sheet of paper. A blank canvas. On it, you put whatever information you desire. Even a small magnet can display many times more information that a pen or calculator. The surface area of the magnet lets you include a photo of you or your building. Some of the magnets come in shapes that reflect the business you are in. There are house shaped magnets, those shaped like cars or vans, even foot shaped magnets for podiatrists.
Cost-Effective?
A simple pen with your business name can cost a quarter. On the other hand, a magnet that has your business name, your picture, your address, your phone number, your e-mail address, and a description of your products or services can cost a quarter. Add to that the fact that a refrigerator style magnet is out in the open for months or years, instead of hiding in a shirt pocket or desk drawer, and you can see why magnetic promotional products provide the best bang for the buck.
I’m not saying that there isn’t a place for other kinds of promotional products. If there wasn’t, then no one would be selling them. My point is that magnetic products, in general, offer greater exposure for you and your company. That’s the whole idea behind marketing, so check out a reliable supplier and see what kind of magnetic products you can use to successfully advertise you business.
Bob Barber writes for Magnet Source a top supplier of Magnetic Promotional calendars for the Business world. Magnet Source is a large supplier of promotional products, specializing in magnetic calendars and business cards.
Tags: business cards, magnet business cards