How long do you think someone holds onto your business card before it gets lost or tossed? Years – you wish. I know I do. Or just long enough to be able to find you when your services or products are needed.
There are those who actually file business cards where they can or might find them again. I have seen it happen and been impressed. They might go into a desktop card holder with alphabetical tabs. Or how about those who are on the go and put them in a binder which has card size slots. Here are a couple other filing methods. Open a draw and throw it in the stack. Hand it off for someone else to put it in a safe place. Finally I should mention the dreaded round file.
Even with a nice design professionally printed on a thick stock with a highly polished surface isn’t enough. They might be impressed and spend a moment in admiration. But then your card is fighting for significance in a world of too many pieces of paper to keep everything.
What if you could magnetize the staying power your cards by making them Magnetic Business Cards?
On a scale of 1 to 10, they could end up a lot closer to 10 out of 10.
10 Magnetic Properties of Your Marketing Cards
1) Products or Service of Interest
2) Valuable Contact Information Included
3) Readable Type Style and Size
4) Relevant Image(s) that Show What You Offer
5) Interesting or Pleasing Design
6) Professional Quality and Thickness of Stock
7) High Quality Printing with A Fine Finish
Foiled, Embossed, Raised, Coated
9) Unusual Size or Shape
10) Printed on Magnetic Material
Giving your customer, client, or targeted potential customer every reason to hang onto your card with all the information they need to make the decision to buy from you tips the scales in your favor.
You’ve added this advantage. There are more options on what to do with your card. It could go in their wallet, into their filing system, stacked up with everything else, or it could stick to something metal. Personally, I have business magnets on my refrigerator, filing cabinets, microwave, and metal shelves. They are great reminders. I figure that if I like to put promotional magnets around, I could guess I’m not alone. In fact I’ve seen the fronts of fridges full of magnetic business cards along with other magnets.
There is kind of a gift like quality about a really nice business card that’s magnetic. People value them and they think it’s pretty nice of you to give them one. After all, they must cost a lot more than plain old cards would. And they’re magnetic.
Don’t miss the chance to make your business cards as effective as possible because you think you couldn’t afford them. Use the checklist to make sure your cards have a fighting chance to be saved and findable when the card holder could use your services. The rewards will be worth the effort.
Tags: business cards, magnet business cards