Business cards are your most valuable and readily accessible tools in terms of marketing yourself and your business. That is why it is only fitting to spend money on the finest and most creative laminated business cards.

Make laminated business cards for your workforce and ask them to hand the cards out to whoever they meet – friends, acquaintances, a stranger on the street…the list goes on. You should take note of the fact that anyone you and your workforce meet is a prospective client! Having this kind of mindset will take your business’s employee-client relationship to the next level.

Your business card should act as your mini-business ad. Make it very unique and interesting in terms of fonts, color, and execution of message. Incorporating the logo of your company and your company name is not enough. You should also include all pertinent details. Read the rest of this entry »

The origin of business cards
The business cards you carry in your pocket today evolved from visiting cards that go back as far as the 17th century. During the 18th and 19th centuries, a visiting card would be given to a servant at the door and carried to the lady or master of the house on a silver platter. Thus avoiding Chinese whispers “this king bloke at the door would that be Mr King the Baker or his Royal Highness George IV” and providing the ability to be out to people trying to save you money on your gas and electricity supply. If no one was at home the card would be left to say who had called, thus avoiding the need for teenagers to take and forget a message.

Why do you need them
Whilst no longer carried around on silver platters, even in today’s electronic world, business cards are still an essential tool for any serious businessman or trades person. We still expect to be able to ask for a business card and phrases like “I’ve just changed jobs and haven’t got the new ones printed yet” don’t leave one with a warm feeling about the organisational ability of a potential new supplier. If you don’t intend to have business cards, think of your response now to a potential customer requesting one, would you be delighted to hear this response from a potential supplier? If so, stop reading now and find a more useful way to spend your time. Read the rest of this entry »